Hey folks here is our eaChica Press Release if you know anyone who has a blog, works at a paper, or "Insta-famous" let us know! We would love to talk with them about how they might help us out.
Currently our younger generation is inspired and motivated by what they see in these older women and it would seem they are ready, however they face significant challenges. We have been working with young women for more than 2 decades and what we have continually seen is that the undoing of women's rights may come at their own hands. The current culture for young ladies is rarely one of true support. It is more often than not one that looks more like a competitive arena. Ever heard of the word "Frenemy"? So instead of a sisterhood its more of a constant game of appraising others worth and perceived value against your own sense of self worth. Who is prettier, has a better body, and who is more charming? If she feels she does not measure up, the jealousy motivates a girl to gossip and slander in an effort the diminish the value of another girl.
It is our goal with eaChica to build an apparel brand which seeks to inspire girls to empower each other rather than tear each other down. Our garments are fashion forward with inspirational messages on them. The main heartbeat of our brand is to give back.
- Power Lunches. Where women meet with with groups of high school and middle school girls for lunch. Through guided conversation these women help young ladies find ways to build their sense of self worth.
- Strong Girl Rallies which are weekend retreats for girls to learn how to build and maintain inner strength.
- Chicas Fuertes we seek to support women in Central America by helping them to become bilingual so that they can have a greater voice in their own societies.